After fourteen years of development, domestic pearl cosmetics brand - Jing Run pearls, pearls have the most complete industrial chain, set pearl farming, development, production, marketing and cultural shows in one product across the pearl jewelry, cosmetics and health products industry group of three. Enterprise adhering to the In honor of the back, is Beijing's hard run, obscure their dedication. Ten years, do experience the ups and downs of Beijing Run Pearl,mac brushes, now succeeded in establishing the domestic offices and over 23 more than 3,000 domestic sales outlets, Jing Yun people can proudly say: Jing Run Pearl finally came out. But in the process of rapid development, Beijing Run pearl face more opportunities, but also face more challenges.
2007 年 1 月 4 Run Pearl Shenzhen Sales Co., Ltd. was established in Beijing, and solely responsible for cosmetics and health products sales nationwide, a move that has been selling pearls in Beijing run to the professional agenda to enhance , but also proved that Beijing has taken Run Pearl Group's first step towards specialization. Out of Hainan Island has less than three years, from the beginning of the 12 individual sales, to today's 23 offices, more than 600 employees, can be said that the development of Beijing Run-pearl for all to see. In order to adapt the speed of market development and sales company not only to increase staffing, logistics and distribution in the capital and also increased the number of inputs, making the company more competitive. Run pearl market in Beijing, the promotion of Direct terminal operations, establish a model for the market, confidence for the dealer, the dealer market while the regional distribution of hand, channel distribution, special distribution, the date chain, health care products drug line channels,
from the market development and channel evolution, control terminal in order to win the market. So many manufacturers will be in Shenzhen, Shanghai, Beijing, Guangzhou and other cities as a first-line choice for Direct outlets in order to open the door to enter the regional market. Factory Direct counters either display the brand's image and protect the quality of service management, providing a comfortable and pleasant shopping environment, demonstration of professional skin care knowledge, but also to ensure the unity and stability of the price system. But for most of cosmetics manufacturers, the direct chain is only a dream, most of the companies which operate only at the trial, within basically set up shop in the area or counter, and the number will not be many, let alone the country operations. Guide the operation is not easy,vibram 5 fingers, is a need for long-term process of accumulation, to lay the foundation for the progressive realization, but also to ensure open a successful one, can not let the Guide become a burden. Direct outlets to do a good job, we can fully understand the local market, joining the development of faster, while up to the flow of funds quickly, rather than the backlog of goods. Wholly owned stores and franchise stores, relatively speaking, is a healthy competition between its stores as a business is a complement to existing traditional terminals should maintain a certain distance with them, too close to the competition for customers to avoid the interval . Day of the industry, market competition is everywhere, so the goal is not to compete Direct had their agents or retail outlets, but the common development to improve and enhance brand awareness and market share.
Shenzhen market, as a contested, competition is fierce, the number of domestic and international brands down in a pool of blood. It is because of the special nature of the Shenzhen market, in Shenzhen, Beijing Run Pearl insisted Direct operating within the terminal in Shenzhen had set up more than 50 Direct terminals, but retained only 33, is the pearl of Beijing Run-up to the National Counter Direct a market. Pearl spent great effort Jing Run Shenzhen market to do well and do win the Shenzhen market, only one purpose, to make that country a model of Direct marketing outlets for other regions to join the terminal development and provide a strong reference.
Beijing, Shenzhen, run into the end of 05 pearl market, a single store outside the customs as a springboard to a small mall, and then attack off the large chain department stores. In the dark, tasted the bitterness of Beijing Run-pearl, because positioning is not accurate, was the wrong choice of supermarkets, drug lines, and is not suitable for the development of Beijing-run channel pearl cosmetics. To this end, Beijing, paid a two-run time pearls, and ultimately determine the brand to go high-end market in Shenzhen route to high-end department stores for the Direct of the main targets. Since the second half of 2007 one year, keep away Jing Run Pearl poor image, poor quality of the network, all in one fell swoop into the music system in Shenzhen, Bao-year-old system, the Vanguard system, Jia Hua system, Rainbow system, sales doubled several times over the previous year. Jing Run in Shenzhen, the Pearl successfully is the company's strong Shili backing, product differentiation and good pearl culture, Geng benefited from company to walk Direct terminal decisions.
Direct management costs as high, if not high-sales support, it is difficult to sustain long-term, while the brand's product mix Direct also has set higher requirements. Park Fun 12 series under the brand more than 300 individual products, the development in the Shenzhen market twists and turns can be said, from the Direct counter to the stores, are all under tremendous pressure. After ten years of development, Parkinson come Shenzhen has been slowly fading out of the Direct counters, changing sales model, to develop the dealer market and embarked on the date of the gift shop and supermarket-based sales channels. The Titian Direct in Shenzhen has been operating the terminal, but in the end because brand management is not in place, the image can not be guaranteed, the market more and more marginalized, and finally can only be bleak ending. Beijing not only has the pearl natural pearl Run series, pearl live series, pearl three series of cosmetic peptides, more unique pearl care products, better interpretation of Jing Run Pearl, concept. Coupled with the recent listing of the water element series and the upcoming men's Toshihaya products, Jing Run pearl of a single product has more than one hundred, and Jing Run Pearl As support, makes more franchise stores in Beijing Features Run Pearl, the product is more abundant, more competitive.
Direct counters can be directly to consumers, able to collect consumer information products targeted for improvement and development. Direct Beijing-run role of pearl and give full play, in addition to earnings, more importantly, to communicate with consumers, listen to the needs of consumers and help businesses improve products and services for enterprises develop a loyal consumer groups. Jing Run Pearl development in a number of patented technology, continuous improvement of product packaging, the counter image,mac makeup, the constant introduction of new products, while also constantly upgrading Jing Run pearl brand's position in the minds of consumers. Factory Direct, one advantage is that dealers can not be compared, that is, like to do on how to do promotions. A new brand to Shenzhen, which is not easily recognized by consumers, while doing the branding, but also to focus on marketing approach. While the expansion of consumer groups,mac makeup wholesale, the external image of a unified standard to be achieved, so as to retain more of the old customers. Jing Run pearl flower market, a lot of energy in creating the image, the strict implementation of the terminal outlets placed the company uniform standards for the display, see the same wherever the Beijing Run pearl brand, so play for the brand's long-term development a good boost.
reserves of talent and training, any company must focus on long-term talent development strategy. Direct chain can be replicated, but also to pay attention to the selection of personnel and reserves. For the assignment of personnel, the claim will be higher, so the company's development must be included in the training of personnel to the company top priority. Market is not done by one person, but by a team, the company must have a professional team of management and direct sales stores and franchise operations. Jing Run pearl in the process of rapid development, because there is no reserve of talent, the personnel on the errors have been into, resulting in adverse effects on the market. After adjustment, the company leaders made clear on the employment provisions will be honest, passionate, professional and mature as the most basic conditions of employment of Beijing Run. Since then, Jing Run pearl on the hiring of personnel is more biased in favor of professional high-quality personnel, for different regional markets, to achieve localization of personnel operations, the layers undergo a rigorous selection, training, assessment, and sent around the straight network training camp. Jing Run Pearl attention of professionals in the management role, has received very good results, the market has been showing a good state of development. Run pearls to make the employees of Beijing culture, product knowledge training is the foundation to make their career planning as the goal, to regulate the behavior of employees, good employee incentive programs reward and punishment, etc., and actively cultivate employee identity, loyalty. Jing Run pearls members should often run employment outlook in Beijing to examine their standards in pursuit of far higher goal, to cause to new heights, to achieve the corporate vision of Beijing Run-pearl.
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