forced by this form, the domestic cosmetics companies began to seek a number of measures, expected in the highly competitive local search for a seat on the cosmetic market foothold.
Recently, the largest pearl pearl franchise business in Hainan Province Jing Run Drug Research Institute signed a strategic cooperation agreement, the two units is proposed in the South drugs, Lai medicine, marine biology and pearl combination used in cosmetics and health food on the research and development into comprehensive multi-level cooperation to whitening, anti-wrinkle, anti-allergy as the main demands of the formation of series of cosmetics, cosmetics and pharmaceuticals in the form of trying to further breakdown the current cosmetics market, seeking opportunity.
to industry sources, the increasing homogenization of the current products in the cosmetics market, the cosmetics business alliances with leading pharmaceutical GMP modified to use cosmetics market segments, no doubt as revolutionary. The source also pointed out that the cooperation is cooperation the two sides have different meanings, while the south of Beijing Run-pearl with a long history of medicine and improve the scientific research system, further progress in the related fields of science and technology leading the market to maintain its competitiveness and sufficient difference; the other hand, medicine can help Beijing South Run pearl in the domestic market and thousands of powerful terminal network channel capacity, rapid communication and penetration to consumers, and strengthen the concept of Southern medicine. Can be described as win-win situation.
well known, in recent years, drug and cosmetic products of very strong growth, at an annual rate of more than 8% growth in 2010 is almost equal to annual sales of billions of dollars. The traditional way of drug store pharmacy sales lost in the domestic retail sales of cosmetics counters far and large supermarket sales. Drug and cosmetic products in the domestic pharmacies strict barriers to entry into the daily consumer goods, the quality of security also will be reduced. Led to mixed drug and beauty products, cosmetics and pharmaceuticals Imports, drug store brands losing efficiency, blind Herd consumption in the past, domestic consumers tend to rational drug store market was in a recession.
Beijing official says Run Pearl, Pearl Yun Jing is in this context the proposed GMP pharmaceutical manufacturing standards for cosmetics business, the pearl of Chinese culture and long history of drug Hainan Nan R & D strength of the combined strengths, superior efficacy of the products developed, to create greater value for consumers. He also said that in today's mixed the drug store market, as the famous Beijing-run pearl pearl skin care business, the middle in the industry set standards to guide the industry towards the right track is the business responsibilities and obligations.
I learned Drug Research Institute of Hainan Province Hainan Province is the only existing provincial drug research unit, under the Food and Drug Administration, Hainan Province, is a new drug development, drug testing and distribution pharmacy-related services as one of the independent, professional research institutions. Since its inception, Hainan Province, 863 projects undertaken by the Institute of drug A, the seven provincial-level research projects, three projects so far completed more than ten new drugs, drugs in the South, Lebanon medicine, marine biology research and applications have a very strong research capabilities. Pearl and South Run in Beijing drug combination, is bound to be strong combination in the cosmetics market set off a not small waves.
industry experts believe that, although the domestic drug store is still in its infancy, drug and cosmetic products to meet the needs of the Mainland market and consumer buying habits is the need for drug and cosmetic industry, which is a process of trial and error. Although the domestic drug market is not mature cosmetics, pharmaceutical cosmetics business of professional standards from a certain distance, but the huge market potential for drug and cosmetic products is obvious.
same time,mac brushes, he also believes that in today's cosmetics market, foreign brands accounted for more than half of make-up country, the domestic cosmetics market can only be among the second and third line, he hopes Beijing will profit by the old Pearl pharmaceutical companies for many years outside the drug administration valuable experience and a long history of pearl culture in China to develop China's own brand of outstanding quality and foreign brands of a similar long short.
Throughout the past few years the development of China's cosmetics industry, relying on local advantages in the medical culture, to build Chinese-style drug store, the market is further broken down, the domestic cosmetics brands is no doubt a good development. Run like a pearl in Beijing to join such a professional skin care brand, not only to the downturn of the drug and cosmetic companies hit a shot in the arm, but the new drug store concept deeply rooted in the minds of consumers, cosmetics and pharmaceuticals for the Chinese to lay more to the world as a solid foundation.
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