2011年4月7日星期四

Biotherm cosmetics brands such as Lancome next month, retail prices increased from 1

following the oil, sugar , cotton , etc. , the prices of the cosmetics also .
Involved in a variety of products, increase the range of 30 yuan to 100 yuan, of which a water edge Skin Gel rise from the current 450 yuan to 490 yuan , another liquid foundation from the current 520 yuan raised to 620 Dollars.
mac makeup belong to L'Oreal and Lancome Biotherm Group will also simultaneously increase the retail price ,mac brushes, but the brand product price adjustment is only involved in the men's cosmetics , the adjustment for the thirty or forty dollars. In addition, L'Oreal Fu Yan series average increase of 20 yuan of some products , has been adjusted in place .


L'Oreal Group, sources said , the price of cosmetics by raw material costs , R & D investment , human resources and marketing costs , exchange rate fluctuations ,mac makeup wholesale, taxes,vibram 5 fingers, inflation and market conditions and other factors With the interaction of these factors change , is a dynamic process of change , which means that product prices will change with the emergence of these factors may be bi-directional changes . For some of the new formulation of new products , the occurrence of price adjustment is normal. For most products, not only has no price increase , and even some products also lowered the price. Such as a half months ago , Paris L'Oreal shampoo to cut the price of aquatic products .
cosmetics marketing experts Jian-Jun Feng pointed out that this year, is indeed a sharp rise in the cost of cosmetics , Compared Oréal cosmetics Group , Estee Lauder cosmetics the cost of rising retail prices to set aside more space. In addition, great efforts to develop cosmetics group L'Oreal store the current need for greater investment. Last year, the L'Oreal brand launched a

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